In the latest edition of Global Destinations, Dean Schreiber, Managing Director of Oakwood Asia Pacific was interviewed on building the Oakwood brand in Asia Pacific. Using his 30+ years of experience in the hospitality industry and numerous contacts developed and nurtured, he has been quite successful in locating properties suitable for Oakwood management in each of the Asia Pacific countries as well as building the Oakwood brand. In this e-interview he focuses on the present scenario and the potential for his brand.
Of their partnership with McLaren he said:
Oakwood works closely with app vendor McLaren Technologies Asia, and with properties such as Oakwood Premier OUE Singapore, we have implemented the Intelity’s ICE Bedside on the Samsung tablets in guestrooms and an ICE Mobile hotel app. The app, available for download on the Apple App Store or Google Play Store, allows guests who are going to stay at the property to check out information on the property and its neighbourhood, or Singapore as a destination, helping them to plan their stay before they arrive.
A specially curated app with unique content, it allows guests convenient access to information and services such as setting wakeup calls and finding international radio stations and weather forecast through Intelity’s ICE Bedside. On the Intelity’s ICE app, guests are able to find out Information about the property similar to that of a hotel compendium, Request Items from housekeeping or order In-room dining, Explore the neighbourhood, find out places to visit in Singapore (museums, bars, restaurants etc.), purchase Tours/Attraction tickets, order Food Delivery or shop for Online Groceries. The app also includes a Handy Guide which features simplified step-by-step instruction manual videos to guide guests on how to use certain in-room equipment such as the washer and dryer.
Guests will also be able to rate and provide their feedback directly to the property through the Comment Card made available on the app, allowing the team to efficiently and effectively review the positive and negative reviews from the guests.
Recognising that technology is continually evolving, we recently launched the Oakwood Showroom in Singapore—a collaboration with key partners including McLaren Technologies, as well as ASSA ABLOY, Bang & Olufsen, Electrolux, Equal Strategy, Honeywell, LaBottega, LIXIL (GROHE, INAX), Luzerne, Nespresso, Samsung and Serta. The latest products are showcased here, put together according to Oakwood’s standards in hardware and fittings. This showroom is used as a test bed for new building materials and technology, allowing the continuous pursuit of quality product enhancements, as we look to increase our portfolio across the region.