As daily use of technology increasingly becomes the norm, demand for it to be integrated with the travel and hotel experience also increases. Technology is introducing new tools for the industry, which are becoming readily available for the savvy hotelier looking to impress guests and improve their stay experiences. More than half of hoteliers are already planning to increase hotel technology investment in 2016, with average technology budget at more than 6 percent of total revenue. It’s inevitable that the development of new technologies will continue to spread rapidly and affect the hospitality industry, resulting in guests who place higher priority on digital features and use this as top criteria when deciding where to book. After all, modern times demand modern accommodations.

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