LOS ANGELES and ORLANDO, Fla., February 25, 2013 – Four Seasons Hotel Los Angeles at Beverly Hills, the first West Coast property to feature in-room ICE Touch on iPads, is expanding its partnership with software developer Intelity to offer additional hotel services to guests who carry mobile devices.
Guests will now be able to transform their personal tablet or smartphone (Android or Apple) into a virtual concierge by downloading the hotel’s free app, granting them access to an array of services. With just the touch of a finger, guests can schedule a wake-up call or order a meal to be delivered to their room, among other guest services.
General Manager Mehdi Eftekari said, “Our hotel has recognized that a growing number of our guests are mobile device owners, and this technology has become organic to their daily lives. Incorporating it into their stay connects them to the hotel in an entirely innovative, yet integral way, yet our traditional services are all still available if the guest prefers.”
Intelity President and CEO David Adelson said, “Working with Four Seasons Hotel Los Angeles at Beverly Hills has been a pleasure. They have shown a true pioneering spirit by being among the first to embrace this technology and constantly anticipating the needs of not only today’s guests, but future guests as well.”
Four Seasons Hotel Los Angeles at Beverly Hills has long put emphasis on offering top technology throughout the hotel. In 2011, the hotel launched ICE Touch on iPad2 devices in all 285 guestrooms and suites with access to the hotel’s services and amenities, bridging the gap of communication between staff and guests in real time. This new mobile app provides further access to the hotel’s unique services and amenities from any location in the world.
Travel apps were reported as seeing the “highest year-over-year growth of any industry or product-related app category” in the U.S., according to a Nielsen study. Additionally, Nielsen reports that U.S. Android and iOS users have been shown to prefer using apps to access travel information rather than mobile web browsers, spending 95 percent of their time in apps.
“While traveling, it’s important to have what you need available quickly and in a more convenient, travel-friendly form,” Adelson said. “Intelity helps a hotel provide guest services in a way that meets this need, before, during and after a guest’s stay.”
Intelity’s ICE enterprise platform integrates with PMS, POS and Ticket systems at the Four Seasons Los Angeles at Beverly Hills. For more information on Intelity, visit www.intelitycorp.com.