The McLaren agreement is the hospitality software company’s largest strategic partnership expanding Event Temple’s reach to include hotels and hospitality groups in over 45 new countries.
Event Temple, the industry leading Group Sales CRM and Event Management platform, has today announced a strategic partnership with McLaren Technologies, Asia Pacific’s leading provider of cloud based technology solutions for hotels, resorts and visitor-based environments.
Committed to providing customers with an industry-leading sales and customer success experience, the two companies will work collaboratively to serve hotels and hospitality groups in the Asia Pacific region. To date, this is Event Temple’s largest strategic partnership agreement expanding the company’s reach to include 45 new countries. Through the agreement, Event Temple is inheriting an experienced hospitality technology team who will be assisting with market outreach, sales, and customer service.
“We are proud to partner with Event Temple,” said Matthew White, McLaren Technologies Managing Director. “Event Temple’s modern, intuitive sales platform enables hoteliers to increase their efficiency and streamline their operations. Their customer-centric approach has built consumer trust resulting in thousands of users worldwide. We are excited to help them continue to grow and support their clients based in the APAC region.”
The two companies signed the agreement after a year-long vetting process. Strength of network along with alignment on the future of hospitality technology were determining factors in the strategic agreement. McLaren Technologies currently serves over 500 hotels and resorts across 27 countries in the Asia Pacific, Middle East and Africa and has sales, deployment and support capability across the region.
“We are excited to be working with McLaren Technologies as a strategic partner in the Asia Pacific market,” said Bob Graham, Event Temple CEO. “Matthew White and the McLaren team have a breadth of experience in both hospitality and technology resulting in a wide network of hotels and hospitality groups in the region. After a thorough vetting process and evaluation, Mr. White was able to not only demonstrate the strength of their network through multiple large-scale enterprise deals but also their commitment to our clients. The McLaren team understands providing industry leading support is integral to our business model and will be offering 24/7 service based out of Australia and Singapore.”
The companies view the strategic partnership as a way to assist hoteliers heading into industry recovery through the adoption of modernized sales and catering software. McLaren Technologies will represent the Event Temple brand throughout the customer journey and play a key role in the company’s success in APAC.
“We see our partners as an extension of our company and are strategically working with partners who are able to support our continued international growth,” Graham continued. “Our partnership with McLaren significantly expands Event Temple’s reach into the APAC market and, together, we can provide hotels with the innovative sales technology necessary to accelerate recovery and stimulate growth.”