McLaren Media for Hotels

McLaren Media is a division of McLaren International and is Asia Pacific’s leading Hotel on premise marketing organisation delivering significant advertising revenue to hotels and enhanced corporate relationships leading to increased core business.

Why McLaren Media

• We understand Hotels – over 15 Years experience working in and with the worlds leading hotel chains.
• We understand advertising – over 10 years experience in advertising sales across diverse media including executive engagements with Channel 7, Channel 9, News Ltd, Moore Sports and the Claude Group.
• We deliver a turn key solution – from campaign conception and development to implementation.
• We are an extension to your marketing department – we will work with your marketing strategy to deliver new revenue streams and new and enhanced corporate relationships that will assist drive your core business.
• McLaren Media is able to deliver technology and tools that will enable the implementation of sophisticated advertising campaigns that will lead the market – e.g Cisco Digital Signage. McLaren is a Cisco Technology Partner.

Benefits

• New revenue streams ensuring the revenue generated from on-premise advertising platforms is maximised.
• No cost of sale to the property
• Enhance the existing network of corporate relationships in your market and develop new relationships
• Expand the skillset, capabilities and reach of your marketing team with no additional personnel or costs.
• Enhance your brand awareness in the market and compliment your existing brand strategy

Methodology

• McLaren Media will build an advertising profile for each property which will include available advertising options and a price card for each option
• McLaren Media will design campaigns (both National and Local) that align with your marketing strategy and will negotiate with Agencies and corporations to secure the best possible commercial terms for each campaign
• McLaren Media will present all campaigns for approval at both property and corporate level
• McLaren Media will manage the implementation of all campaigns ensuring each campaign does not interfere with the smooth operation of the hotel.
  

Advertising Platforms

• Digital Displays
• Guest Check-in Gifts – Product Placement into Guests Hands.
• Lobby Floor Display Area – Car Display, Airline Seating, and manned Kiosks.
• Display Cabinets – Showcase Perfumes, Watches, Fashion Accessories.
• In-Room Compendium – Highlight Special offers.
• In-Room TV – TV commercials played on Welcome screen
• Room Gifts – Product placement (Bathrooms, Bed, Dressers)
  

Client Testimonials

”We are delighted to have partnered with McLaren Media. McLaren Media has an outstanding reputation in the industry and we are confident that their media companies extensive relationships, coupled with the Hilton’s internationally recognised brand will prove a successful collaboration for our respective companies and advertisers alike.”

Deborah Gold, Regional Director of Marketing Australasia, Hilton International adHilton Hotels of Australia

[Click here] to contact McLaren Media today.